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The Hype Magazine

Hype is not just a magazine.. It's a BRAND!!

Established in 2002 The Hype Magazine is headquartered in Indianapolis, H.Y.P.E. stands for “How You Perceive Everything” and is designed to provide its patrons with relevant entertainment and music news, eye-catching consumer ads, and music reviews of their favorite established entertainers, while spotlighting unsigned and independents seeking to gain greater exposure. 


We distribute digitally to over 100,000 patrons/email subscribers. 80% of our patrons demographics falls within the 18-35 year old range. Our magazine reaches a core group of consumers that view The Hype Magazine as their source for music, fashion trends, new products and services, entertainment, events and cultural topics relevant to their daily lives, both personal and professional. 


The Hype Magazine has covered some of the industry’s most successful artists and professionals including but not limited to: Yo Gotti, B.o.B, K Michelle, Ty Dolla Signs, Lil Jon, Jadakiss, 50 Cent, Jazmine Sullivan, Caskey, Tito Lopez, Mindless Behavior, OMG Girlz, Machine Gun Kelly, Tony Savo, Edubb, Rich Boy, John Legend, Mike Jones, Ernie Hudson, Claudia Wells, Trina, Max Seigal, Ying Yang Twins, Juvenile, Nas and more..


To date, The Hype Magazine has provided businesses the leverage to reach hip-hop enthusiasts of all ethnicity and races alike. For the past six years, our readership has exploded and is growing steadily.

Learn More

The Hype is not just a magazine. It's a Brand that is available for licensing and partnership opportunities.  For more information please contact us.  

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