TreImage and ByFrog have signed a deal to create new licensing and business opportunities across North and Latin America. TreImage is a U.S.-based licensing and marketing agency specializing in brand development, strategic partnerships and intellectual property expansion. ByFrog, formerly ByFrog Lab, is a Brazil-based firm focused on licensing, sponsorships and brand development across Latin America. 

The partnership kicks off with the official launch of ByFrog’s new location-based entertainment division, the addition of new brands and the development of entertainment projects for both companies' clients. Through this agreement, ByFrog will license TreImage’s brands and celebrity client roster in Brazil while also producing live shows and musical performances across the region in partnership with key collaborators for both companies’ clients. In return, TreImage will oversee business opportunities for ByFrog in the U.S. and Canada. 

“Prior to the establishment of ByFrog, our team was already deeply involved in the entertainment industry, producing events across Brazil, training actors for musicals and pocket shows and organizing Meet & Greets,” says Rodrigo Dagnolo, chief executive officer, ByFrog. “We are thrilled to embark on this new chapter for the company, which represents a growth that each and every one of us has worked tirelessly for and fully deserves. The TreImage team shares our innovative mindset and thinks outside the box, just like we do, which makes this partnership a natural fit.” 

"At TreImage, we’re always looking for partners who share our vision for innovation and strategic growth in entertainment,” says Charles Singleton, chief executive officer, TreImage. “From our very first meeting with ByFrog, it was clear that their passion and expertise aligned perfectly with our mission. This partnership is not just about business; it’s about creating exciting opportunities that push boundaries in licensing and live entertainment across the Americas."